Emirates and Tap Payments have signed a Memorandum of Understanding (MoU) on the sidelines of the Arabian Travel Market in Dubai, ushering in a new era of convenience, savings, and growth opportunities for small and medium-sized enterprises (SMEs) in the MENA region.

Main Highlights are:

  • The strategic agreement was signed by Dina Al Herais, Emirates’ Vice President Commercial Products, Business and Leisure, and Anwar Marafi, Head of Value Added Services, at Tap Payments. Also present Nabil Sultan, Executive Vice President, Passenger Sales and Country Management at Emirates, alongside Ahmad Alwazzan, Managing Director of the UAE at Tap Payments.
  • The partnership combines Tap Payments’ innovative payment products with Emirates’ renowned Business Rewards program.
  • SMEs can now easily convert their Tap Payments Rewards into Emirates Business Rewards, enhancing their travel experiences and supporting business operations across diverse destinations.

Anwar Marafi, Head of Value-Added Services for Tap Payments, expressed enthusiasm about the collaboration, stating, 

“We are excited and privileged to partner with Emirates, the world’s most iconic airline, to offer our SME customers a seamless way to convert their Tap Payments Rewards into Emirates Business Rewards. This collaboration empowers our valued customers to grow their businesses through travel opportunities and showcases our commitment to driving innovative products and supporting businesses across the MENA region.”

The initiative offers a straightforward and quick conversion process, enabling small businesses to start benefiting from travel opportunities that can help grow their businesses. 

Through this strategic alliance, Emirates and Tap Payments aim to reach, engage, and attract Tap’s extensive SME customer base across the region, with the objective of enrolling these SMEs in the Emirates Business Rewards Program by 2025. 

This partnership will unlock a range of benefits designed to enhance the travel experience for SMEs. From easy online booking management to complimentary enrollment in the Emirates Business Rewards program, they’ll have the opportunity to accumulate points on all business travel, providing substantial flexibility and cost savings.

Stay tuned for more details on how your business can benefit from this innovative partnership as we gear up for exciting developments in the near future.

About Tap Payments:

Tap Payments simplifies online payments across the MENA region by connecting businesses with seamless, unified payment experiences. Today, Tap serves over a hundred thousand businesses of all sizes across various industries, enabling rapid acceptance of payments with advanced billing and operational capabilities.

About Emirates:

From its global hub in Dubai, Emirates serves customers on six continents, providing high quality air transport services that facilitate tourism and trade. Emirates operates the world’s largest fleet of wide-body Boeing 777 and Airbus A380 aircraft, offering spacious cabins and iconic inflight features such as its A380 Shower Spa and Onboard Lounge, and its ice inflight entertainment system available in all seats across its fleet, which has topped “best in sky” awards for 16 consecutive years.

For more information:

Company Name: Martin O’Leary

Contact Person: Group Head of Marketing

Contact Email: m.oleary@tap.company

City: Dubai

Website link: www.tap.company 

www.emirates.com

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No FUNDS MANAGEMENT journalist was involved in the writing and production of this article.